Video Marketing Research Shared
🎥 Video Marketing Research 2025: What Every Business Should Know Video isn’t just a trend—it’s the backbone of digital marketing in 2025. Recent research shows that 82% of all internet traffic is now video , with users spending an average of 100 minutes per day watching online content . For small businesses and brands, this means one thing: if you’re not investing in video, you’re missing the conversation. 📌 Key Findings from Recent Research Video dominates strategy: 98% of marketers say video is essential, yet only 38% feel confident creating it. ROI is strong: 90% of marketers report positive ROI from video campaigns. Short-form wins: Two-thirds of consumers find short-form videos (TikTok, Reels, Shorts) the most engaging. Generational divide: Millennials and Gen Z are twice as excited about video creation compared to Gen X. AI is reshaping production: Tools like Canva, Descript, and Synthesia are making video creation faster, cheaper, and more accessible. 📌 What This Means f...